Top 10 Email Marketing Software for Boosting Your Business

Greetings, fellow entrepreneurs! If you’re looking for ways to boost your business’s online presence, you have come to the right place. Nowadays, email marketing is one of the most efficient ways to communicate with customers and increase their engagement, loyalty, and revenue. By using email marketing software, you can easily create, manage, and track your email campaigns while saving time, money, and effort.

In this article, we have compiled a list of Top 10 Email Marketing Software for 2021 that will help you achieve your marketing goals and stay ahead of the competition. We have thoroughly researched and tested these software and rated them based on their features, pricing, ease of use, customer support, integration, and user reviews.

1. Mailchimp 🐵

Mailchimp is a well-known email marketing service provider that offers a free plan for up to 2,000 contacts and 10,000 emails per month. It has an easy-to-use drag-and-drop editor, automation workflows, segmentation, A/B testing, landing pages, and analytics. Mailchimp integrates with over 300 apps, including Shopify, WordPress, Facebook, and Google Analytics. It also provides a mobile app for iOS and Android.

2. Constant Contact 📧

Constant Contact is another popular email marketing platform that offers a 60-day free trial and a 30-day money-back guarantee. It has a user-friendly interface, customizable templates, list-building tools, automatic resend to non-openers, surveys and polls, social media sharing, and real-time tracking. Constant Contact integrates with several e-commerce platforms, such as WooCommerce, Magento, and Shopify.

3. Campaign Monitor 📤

Campaign Monitor is a professional email marketing software that caters to small businesses and agencies. It has a minimalist and elegant design, personalized customer support, visual journey designer, conditional content, dynamic content, inbox preview, and spam testing. Campaign Monitor also provides a range of integrations, such as Salesforce, Shopify, and Eventbrite.

4. GetResponse 📩

GetResponse is an all-in-one online marketing platform that includes email marketing, landing pages, webinars, and marketing automation. It offers a 30-day free trial and a 50% discount for nonprofits. GetResponse has a user-friendly editor, autoresponders, segmentation, tagging, scoring, web push notifications, and advanced reporting. GetResponse also integrates with Zapier, PayPal, and Stripe.

5. Sendinblue ✉️

Sendinblue is a comprehensive digital marketing toolbox that enables users to send emails, SMS, chat, and Facebook ads in one platform. It has a free plan that includes unlimited contacts and 300 emails per day. Sendinblue features include email design, marketing automation, segmentation, A/B testing, CRM, and transactional emails. Sendinblue integrates with Shopify, WordPress, Salesforce, and Google Analytics.

6. ConvertKit 📨

ConvertKit is a powerful email marketing software that focuses on bloggers, creators, and small businesses. It has a simple and intuitive interface, custom opt-in forms, tags and segments, visual automation editor, landing pages, and subscriber management. ConvertKit also offers a free plan for up to 1,000 subscribers and a 14-day free trial for premium plans. ConvertKit integrates with Teachable, Shopify, and WordPress.

7. Omnisend 📪

Omnisend is an omnichannel marketing automation tool that helps e-commerce businesses to grow their sales and customer engagement. It provides a free plan that includes email marketing, segmentation, forms, and reports. Omnisend features include automation workflows, SMS marketing, push notifications, Facebook Messenger marketing, and discount codes. Omnisend integrates with BigCommerce, Shopify, and WooCommerce.

8. AWeber 📬

AWeber is an email marketing platform that has been around since 1998 and has over 100,000 customers worldwide. It offers a free plan for up to 500 subscribers and unlimited emails. AWeber has a drag-and-drop editor, automation campaigns, subscriber segmentation, RSS-to-email, and click-tracking. AWeber also provides a mobile app for iOS and Android.

9. Drip 📤

Drip is an e-commerce CRM that enables online stores to build personal and profitable relationships with their customers. It offers a 14-day free trial and a free plan for up to 100 subscribers. Drip has a visual email builder, revenue attribution, segmentation, automation workflows, and personalization. Drip integrates with WooCommerce, Shopify, and Magento.

10. ActiveCampaign 📩

ActiveCampaign is a marketing automation and CRM tool that provides a free trial for 14 days. It has a user-friendly interface, campaign builder, automation maps, split automation, dynamic content, and predictive sending. ActiveCampaign also offers a sales CRM, messaging, SMS marketing, and web personalization. ActiveCampaign integrates with Zapier, Stripe, and Shopify.

FAQs

1. What is email marketing software?

Email marketing software is a tool that enables businesses to create, send, and track email campaigns to their subscribers, customers, or leads. It usually includes features such as email templates, list management, segmentation, personalization, automation, and analytics.

2. Why do I need email marketing software?

You need email marketing software to improve your communication with your audience, increase your brand awareness, drive traffic to your website, generate leads, and boost your conversion rates. It saves you time and money by automating your repetitive tasks and delivering personalized and relevant content to your subscribers.

3. How to choose the best email marketing software for my business?

To choose the best email marketing software for your business, you need to consider several factors, such as your budget, your goals, your audience, your industry, and your level of expertise. You should also compare the features, pricing, customer support, and integrations of different software and read reviews and ratings from other users.

4. Can I use email marketing software for free?

Yes, most email marketing software offers a free plan or a free trial that allows you to test their features and see if they fit your needs. However, the free plans usually have limitations in terms of the number of contacts, emails, and features. To unlock more advanced features and scale your business, you may need to upgrade to a paid plan.

5. How to create a successful email marketing campaign?

To create a successful email marketing campaign, you need to define your goals, your target audience, your message, your design, your call-to-action, and your follow-up. You also need to segment your list, personalize your content, optimize your subject line, and track your performance. You should also comply with the CAN-SPAM Act and respect your subscribers’ privacy and preferences.

6. How to measure the success of my email marketing campaign?

To measure the success of your email marketing campaign, you need to track several metrics, such as open rate, click-through rate, conversion rate, bounce rate, unsubscribe rate, and ROI. You can also compare your results with industry benchmarks and experiment with different variations to improve your performance.

7. How to integrate email marketing software with other tools?

To integrate email marketing software with other tools, you can use third-party services such as Zapier, Integromat, or Automate.io. These services allow you to connect different apps and automate workflows between them. You can also check the integrations section of your email marketing software and see if it supports the tools you use.

Conclusion

Now that you have learned about the Top 10 Email Marketing Software for 2021, you can choose the one that best suits your business’s needs and budget. Remember to consider the features, pricing, customer support, and integration of each software before making a final decision. Also, don’t forget to follow the best practices of email marketing and optimize your campaigns for better results.

If you have any questions or feedback about this article, feel free to leave a comment below or contact us directly. We wish you success in your email marketing endeavors!

Closing Disclaimer

This is an informative article meant to provide general guidance on email marketing software. The information in this article is accurate and up-to-date to the best of our knowledge. However, we cannot guarantee the accuracy, completeness, or reliability of any third-party software mentioned in this article. We are not affiliated with any of the software providers and do not endorse their products or services. We recommend that you do your research and consult with a professional before making any business decisions.