Mailchimp vs. Constant Contact: Which Mailing List Software is Best?

Introduction

Welcome to our comprehensive review of the two most popular mailing list software: Mailchimp and Constant Contact. Mailing list software has become an essential tool for businesses to send newsletters, promotional offers, and important updates to their customers. In today’s digitalized world, where we rely heavily on email communication, the right mailing list software can make a significant difference for your business’s success.

However, choosing the right mailing list software can be challenging, as there are many options available in the market. Therefore, in this article, we will provide you with the ultimate comparison between Mailchimp vs. Constant Contact, two of the most popular mailing list software. This article aims to help you make an informed decision on which one is the best for your business.

What is Mailing List Software?

Before we dive into the comparison between Mailchimp and Constant Contact, it’s essential to understand what mailing list software is. Mailing list software is a tool that enables businesses to collect and manage email addresses and send emails in bulk to their subscribers.

Mailing list software comes with various features that make it easier for businesses to create and send emails, segment their subscriber’s list, create autoresponders, and track the email’s performance. These software greatly simplify the email marketing process and make it more effective.

Mailchimp – Overview

Mailchimp is one of the most popular mailing list software globally, with over 14 million users. It offers various features such as email automation, A/B testing, advanced analytics, and a drag-and-drop email builder that makes it easy for businesses to create stunning newsletters without any coding knowledge.

Mailchimp also offers a free plan, making it an excellent choice for small businesses that have just started with email marketing. However, the free plan has limited features and is suitable for businesses with less than 2,000 subscribers.

Constant Contact – Overview

Constant Contact is another popular mailing list software, with over 650,000 users. It offers various features such as customizable email templates, list management tools, and social media sharing options.

Constant Contact comes with a 60-day free trial to explore its features, after which it has various pricing plans based on the number of subscribers. The software is suitable for small to medium-sized businesses looking for an all-in-one email marketing solution.

Mailchimp vs. Constant Contact – Comparison

Features	Mailchimp	Constant Contact
Email Templates	100+	250+
Email Automation	Yes	Yes
List Management	Yes	Yes
A/B Testing	Yes	No
Social Media Integration	Yes	Yes
Free Plan	Yes (Up to 2,000 subscribers)	No
Pricing	$9.99/month (500 subscribers)	$20/month (500 subscribers)

Email Templates

Mailchimp offers over 100 email templates that are customizable and mobile-responsive. The drag-and-drop editor makes it easy for businesses to create stunning emails without any coding knowledge. On the other hand, Constant Contact offers over 250 email templates that are also customizable, but they are not as modern and visually appealing as Mailchimp’s templates.

Email Automation

Both Mailchimp and Constant Contact offer email automation features that enable businesses to create triggered email campaigns based on subscriber’s behavior. However, Mailchimp’s automation features are more robust and offer more options than Constant Contact’s.

List Management

Both Mailchimp and Constant Contact offer list management features that enable businesses to segment their subscriber’s list based on various criteria such as demographics, behavior, and interests. However, Mailchimp’s list management features are more advanced and offer more options than Constant Contact’s.

A/B Testing

Mailchimp offers A/B testing features that enable businesses to test different versions of their emails to see which one performs better. On the other hand, Constant Contact does not offer A/B testing features, which can be a significant disadvantage for businesses that rely on data to improve their email campaigns.

Social Media Integration

Both Mailchimp and Constant Contact offer social media integration features that enable businesses to share their emails on various social media platforms. However, Mailchimp’s social media integration features are more robust and offer more options than Constant Contact’s.

Free Plan

Mailchimp offers a free plan for businesses with less than 2,000 subscribers, making it a great choice for small businesses that have just started with email marketing. On the other hand, Constant Contact does not offer a free plan, and businesses have to pay from the start.

Pricing

Mailchimp’s pricing starts from $9.99/month for 500 subscribers, whereas Constant Contact’s pricing starts from $20/month for 500 subscribers. However, as the number of subscribers increases, Mailchimp becomes more expensive than Constant Contact, making it a better choice for businesses with smaller subscriber’s lists.

FAQs

1. Can I use Mailchimp and Constant Contact together?

No, you cannot use Mailchimp and Constant Contact together, as they are two separate mailing list software.

2. Can I import my subscriber’s list from Mailchimp to Constant Contact?

Yes, you can import your subscriber’s list from Mailchimp to Constant Contact, but you have to follow the data protection regulations.

3. Can I use my own custom email template with Constant Contact?

Yes, you can use your own custom email template with Constant Contact.

4. Can I send transactional emails with Mailchimp?

No, you cannot send transactional emails with Mailchimp. Mailchimp is built specifically for email marketing campaigns.

5. Can I use Mailchimp and Constant Contact for free?

Mailchimp offers a free plan for businesses with less than 2,000 subscribers, whereas Constant Contact does not offer a free plan.

6. How do Mailchimp and Constant Contact ensure email deliverability?

Mailchimp and Constant Contact both have anti-spam policies and take measures to ensure email deliverability, such as authenticating emails, using trusted IP addresses, and monitoring engagement rates.

7. Can I create multi-language emails with Mailchimp and Constant Contact?

Yes, you can create multi-language emails with Mailchimp and Constant Contact.

Conclusion

Choosing the right mailing list software is essential for businesses that want to make email marketing campaigns more effective. In this article, we compared two of the most popular mailing list software: Mailchimp and Constant Contact.

Both Mailchimp and Constant Contact offer various features that make them great choices for businesses that want to create stunning newsletters and manage their subscriber’s list. However, Mailchimp offers more advanced features, such as A/B testing, list management, and automation features, making it a better choice for businesses that rely on data to improve their email campaigns.

Take Action Now!

We hope this review has helped you make an informed decision on which mailing list software is best for your business. We encourage you to start your free trial of Mailchimp or Constant Contact today and see how it can help your business grow through effective email marketing campaigns.

Closing or Disclaimer

This review is based on our research and experience with Mailchimp and Constant Contact. We have done our best to provide accurate information, but we cannot guarantee its accuracy. We encourage you to do your research and make an informed decision based on your business’s unique needs.