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Introduction
Welcome to our review of the best email newsletter software available in 2021. In today’s digital age, almost every business, no matter how small, needs an email newsletter to communicate with its customers or clients. However, choosing the right email newsletter software can be confusing and time-consuming, especially if you are new to the world of email marketing. That’s why we have put together this comprehensive guide to help you make an informed decision. Read on to find out more!
What is Email Newsletter Software?
Email newsletter software is a digital tool used to create, send and manage email campaigns. It allows businesses to reach a large number of subscribers at once, making it an effective way to market products or services. The software typically has features like email templates, list management, automation, and analytics to track open rates, click-through rates, and conversion rates. By using email newsletter software, businesses can personalize their email messages to specific audiences, leading to higher engagement and better results.
Why is Email Newsletter Software Important?
Email newsletters are a highly effective way to engage with customers, promote new products or services, and drive sales. According to a survey by HubSpot, 78% of marketers have seen an increase in email engagement over the last 12 months, making email one of the most effective marketing channels available. Email newsletter software enables businesses to manage their campaigns more effectively, making it easier to target specific segments of their audience, increasing their chances of converting subscribers into customers.
How We Chose the Best Email Newsletter Software
Our team of experts researched and tested dozens of email newsletter software to create this guide. We evaluated each software based on features, ease of use, customer support, pricing, and integrations with other tools. We also looked at customer reviews and ratings to ensure that we recommend only the best software available in the market. Our goal is to provide you with unbiased and trustworthy recommendations to help you make an informed decision.
Our Top Picks for Email Newsletter Software
Software |
Features |
Pricing |
|---|---|---|
Mailchimp |
Drag-and-drop editor, automation, segmentation, analytics, A/B testing, integrations, mobile app |
Free for up to 2,000 subscribers; paid plans start at $9.99/month |
Constant Contact |
Drag-and-drop editor, automation, segmentation, analytics, A/B testing, social media integration |
Free trial; paid plans start at $20/month |
Campaign Monitor |
Drag-and-drop editor, automation, segmentation, analytics, A/B testing, integrations, mobile app |
Paid plans start at $9/month |
GetResponse |
Drag-and-drop editor, automation, segmentation, analytics, A/B testing, integrations, landing pages |
Free trial; paid plans start at $15/month |
Sendinblue |
Drag-and-drop editor, automation, segmentation, analytics, A/B testing, SMS marketing |
Free for up to 300 emails/day; paid plans start at $25/month |
Frequently Asked Questions (FAQs)
Mailchimp is the best email newsletter software for beginners because it’s easy to use and has a free plan that includes basic features like list management, email templates, and analytics.
GetResponse is the best email newsletter software for advanced users because it has advanced automation features like conditional actions and funnel building, as well as landing pages and webinars.
No, email newsletter software is not designed for transactional emails like order confirmations or password resets. For transactional emails, you need a transactional email service provider like SendGrid or Amazon SES.
A/B testing, also known as split testing, is a feature that allows you to test two versions of your email to see which one performs better. You can test different subject lines, email copy, images, and call-to-action buttons to determine which variation leads to the highest open and click-through rates.
Email segmentation is a feature that allows you to divide your email list into smaller groups based on specific criteria like demographics, behavior, or interests. By segmenting your list, you can send more targeted and relevant messages, leading to higher engagement and conversion rates.
To create an email campaign in email newsletter software, you need to follow these steps:
– Choose a template or create your own- Add your content, including images and text- Customize your email with branding elements like colors and logos- Preview and test your email- Send your email to your subscribers
Email newsletter software is designed to create and send email campaigns, while email marketing automation software is designed to automate your entire email marketing strategy, including lead nurturing, segmentation, and customer journey mapping.
The benefits of using email newsletter software include:
– Increased engagement with customers- Targeted messaging to specific audience segments- Improved conversion rates- Time and cost savings
The best time to send an email newsletter varies depending on your audience and the type of content you’re sharing. However, studies show that the highest open rates tend to occur on Tuesdays, Wednesdays, and Thursdays in the late morning or early afternoon.
The average open rate for email newsletters across all industries is around 20%, according to a study by Campaign Monitor. However, the open rate can vary depending on factors like industry, list size, and email content.
Yes, most email newsletter software allows you to integrate with other tools like CRM and social media platforms to streamline your marketing efforts and improve your targeting.
What is the best way to grow my email list?
The best way to grow your email list is by offering incentives like discounts or free resources in exchange for subscribing. You can also use social media and content marketing to drive traffic to your website and encourage visitors to sign up.
Technically, yes, you can use email newsletter software for personal emails, but it’s not recommended. Email newsletter software is designed for marketing campaigns, not personal communication, and could lead to your emails being marked as spam.
What is the difference between single opt-in and double opt-in?
Single opt-in requires subscribers to provide their email address and confirm that they want to receive emails by clicking a confirmation link. Double opt-in requires subscribers to confirm twice, once by submitting their email address and again by clicking a confirmation link. Double opt-in is more secure and results in higher quality leads, but it can also lead to lower conversion rates.
The best way to design an email newsletter is to use a clean and simple layout with easy-to-read fonts and high-quality images. Make sure your email is mobile-responsive and includes a clear call-to-action. You can use email templates or create your own design using a drag-and-drop editor.
What is the best way to measure the success of an email campaign?
The best way to measure the success of an email campaign is by tracking key metrics like open rates, click-through rates, conversion rates, and unsubscribe rates. You can also use A/B testing to identify which elements of your email are most effective.
Conclusion
We hope that this guide has helped you in choosing the best email newsletter software for your business. Remember, choosing the right email newsletter software can make a significant difference in your email marketing efforts. Take the time to evaluate your options and choose the one that best suits your needs. Before you go, we recommend that you check out our top pick, Mailchimp, which offers a free plan with basic features and advanced options for more experienced users.
Don’t wait any longer to start growing your email list and engaging with your subscribers. With the right email newsletter software, you can take your marketing efforts to the next level and achieve better results.
Closing Disclaimer
Remember that while email newsletter software is a powerful marketing tool, it must be used ethically and responsibly. Always obtain permission from your subscribers before sending them emails, and never send spam. Also, keep in mind that laws and regulations regarding email marketing may vary depending on your location and the nature of your business. Make sure you understand and follow these rules to avoid legal trouble and maintain a positive reputation.
